Plummeting consumer spending has intensified competition in the consumer products industry. At the same time, customer buying habits have changed; buyers have become more health and environmentally-conscious, and the marketplace is trying to keep up by producing items that match social changes. Retailers and manufacturers of consumer products know that the only way to grow or stay profitable in a down economy is to operate more efficiently. The irony is that the same technology used to innovate and cut costs, is used by others to steal and gain an unfair advantage.
Kilpatrick Townsend attorneys dedicated to serving clients in the consumer products industry include professionals in the following areas: intellectual property, bankruptcy and financial restructuring, products liability, corporate and business, labor and employment, litigation and alternative dispute resolution, international, tax and insurance coverage.
Firm clients range from regional to global manufacturers who produce products including:
- Apparel and luxury goods
- Sporting goods
- Food and beverages
- Household and personal care products
- Furniture
- Electronics and computers
Anti-Counterfeiting & Gray Market
Counterfeiting is a multi-billion dollar problem for brand owners. The ways counterfeiters operate change frequently, and they are moving off the streets and onto the Internet.
At Kilpatrick Townsend, we have extensive expertise in combating online sales of counterfeits, but our experience and expertise is far broader. We have extensive experience in designing and implementing cost-effective anti-counterfeiting programs, including recording IP rights with customs authorities, training personnel and enforcement authorities to recognize counterfeits, building anti-counterfeiting databases, developing forms to preserve evidence and establishing an enforcement network.
We also have an excellent network of investigators and law enforcement contacts to assist our clients in their anti-counterfeiting efforts, and we are active in brand owners groups, through which our clients can take joint actions against counterfeiters, thereby reducing their costs.
Privacy & Data Security
