Larry McFarland focuses his practice on litigation and counseling in all areas of intellectual property law, including copyright, trademark, rights of publicity and privacy, and unfair competition. Mr. McFarland is the Managing Partner of the firm's Los Angeles office.
Mr. McFarland has successfully represented start-up to Fortune 500 companies across a broad spectrum of industries. He specializes in litigating cases, both on behalf of plaintiffs and defendants, involving reverse confusion, idea submission, cybersquatting, licensing disputes, commercial disputes, trade libel, business torts, trade secrets, work for hire agreements and product piracy.
Mr. McFarland has extensive experience counseling global clients with respect to the maintenance and protection of their intellectual property assets, including advice regarding trademark registration programs, anti-counterfeiting programs, work for hire agreements, license agreements and e-commerce.
Prior to joining Kilpatrick Townsend, Mr. McFarland was a founding partner of Keats McFarland & Wilson LLP in Beverly Hills, California, a boutique intellectual property law firm with extensive involvement in the development, protection, and enforcement of famous brands as they relate to consumer products, entertainment and the Internet.
Mr. McFarland was recommended by Legal 500 US for Trademark Litigation in 2013, 2014, 2015 and 2016 and for Copyright in 2015 and 2016. He is listed in the 2014, 2015, 2016 and 2017 editions of World Trademark Review 1000 – The World's Leading Trademark Professionals. Mr. McFarland was named a Southern California "Super Lawyer" for Intellectual Property Litigation in 2015 and 2016 by Super Lawyers magazine.
Professional & Community Activities
Beverly Hills Bar Association, Intellectual Property Section, Member
State Bar of California, Member
International Trademark Association, Member
International Anti-Counterfeiting Coalition, Member