Larry McFarland focuses his practice on litigation and counseling in all areas of intellectual property law, including copyright, trademark, rights of publicity and privacy, and unfair competition. Mr. McFarland is the Managing Partner of the firm's Los Angeles office.

Mr. McFarland has successfully represented start-up to Fortune 500 companies across a broad spectrum of industries. He specializes in litigating cases, both on behalf of plaintiffs and defendants, involving reverse confusion, idea submission, cybersquatting, licensing disputes, commercial disputes, trade libel, business torts, trade secrets, work for hire agreements and product piracy.

Mr. McFarland has extensive experience counseling global clients with respect to the maintenance and protection of their intellectual property assets, including advice regarding trademark registration programs, anti-counterfeiting programs, work for hire agreements, license agreements and e-commerce.

Prior to joining Kilpatrick Townsend, Mr. McFarland was a founding partner of Keats McFarland & Wilson LLP in Beverly Hills, California, a boutique intellectual property law firm with extensive involvement in the development, protection, and enforcement of famous brands as they relate to consumer products, entertainment and the Internet.

Mr. McFarland was recommended by Legal 500 US for Trademark Litigation in 2013, 2014, 2015 and 2016 and for Copyright in 2015 and 2016. He is listed in the 2014, 2015, 2016 and 2017 editions of World Trademark Review 1000 – The World's Leading Trademark Professionals. Mr. McFarland was named a Southern California "Super Lawyer" for Intellectual Property Litigation in 2015 and 2016 by Super Lawyers magazine. He is listed in the 2017 edition of Chambers USA: America's Leading Lawyers for Business in the area of Media and Entertainment.

Professional & Community Activities

Beverly Hills Bar Association, Intellectual Property Section, Member

State Bar of California, Member

International Trademark Association, Member

International Anti-Counterfeiting Coalition, Member

Education

  • University of Houston, J.D. (1986)
    University of Houston Law Review, Member (1984-1986)
  • University of Texas at Austin, B.A. (1983)

Bar Admissions

  • California (1987)

Admissions

  • U.S. District Court for the Central District of California
  • U.S. District Court for the Eastern District of California
  • U.S. District Court for the Northern District of California
  • U.S. District Court for the Southern District of California
  • U.S. District Court for the District of Colorado
  • U.S. Court of Appeals
  • U.S. Court of Appeals for the Ninth Circuit
  • U.S. Supreme Court

Who We Are

9720 Wilshire Blvd PH
Beverly Hills, CA, 90212-2018
USA
t +1 310.777.3750
f +1 310.388.5917
Two Embarcadero Center, Suite 1900
San Francisco, CA, 94111
USA
t +1 415.576.0200

Larry W. McFarland

Experience Highlights

Volcom Inc. v. Roc Nation LLC
Defended Jay Z and Roc Nation against a claim of trademark infringement. Volcom Inc. alleged that the red diamond design used by Roc Nation in more
In re Yahoo! litigation
Represented Yahoo! in a national class action case for false advertising, breach of contract and unfair competition. The plaintiffs sought to certify more
Time Warner Entertainment Co. v. Harper Stephens
Represented Warner Bros. in this case brought against a cybersquatter who had registered 102 domain names based on the Harry Potter property. We more
Checkmate Strategic Group Inc. v. Yahoo! Inc.; Lane's Gifts LLC v. Yahoo! Inc.
Represented Yahoo! in competing national class actions, one filed in state court in Arkansas and a second in the Central District of California, more