Larry McFarland focuses his practice on litigation and counseling in all areas of intellectual property law, including copyright, trademark, rights of publicity and privacy, and unfair competition. Mr. McFarland is the Managing Partner of the firm's Los Angeles office.

Mr. McFarland has successfully represented start-up to Fortune 500 companies across a broad spectrum of industries. He specializes in litigating cases, both on behalf of plaintiffs and defendants, involving reverse confusion, idea submission, cybersquatting, licensing disputes, commercial disputes, trade libel, business torts, trade secrets, work for hire agreements and product piracy.

Mr. McFarland has extensive experience counseling global clients with respect to the maintenance and protection of their intellectual property assets, including advice regarding trademark registration programs, anti-counterfeiting programs, work for hire agreements, license agreements and e-commerce.

Prior to joining Kilpatrick Townsend, Mr. McFarland was a founding partner of Keats McFarland & Wilson LLP in Beverly Hills, California, a boutique intellectual property law firm with extensive involvement in the development, protection, and enforcement of famous brands as they relate to consumer products, entertainment and the Internet.

Mr. McFarland was recommended by Legal 500 US for Trademark Litigation in 2013, 2014, 2015 and 2016 and for Copyright in 2015 and 2016. He is listed in the 2014, 2015, 2016 and 2017 editions of World Trademark Review 1000 – The World's Leading Trademark Professionals. Mr. McFarland was named a Southern California "Super Lawyer" for Intellectual Property Litigation in 2015 and 2016 by Super Lawyers magazine.

Professional & Community Activities

Beverly Hills Bar Association, Intellectual Property Section, Member

State Bar of California, Member

International Trademark Association, Member

International Anti-Counterfeiting Coalition, Member


  • University of Houston, J.D. (1986)
    University of Houston Law Review, Member (1984-1986)
  • University of Texas at Austin, B.A. (1983)

Bar Admissions

  • California (1987)


  • U.S. District Court for the Central District of California
  • U.S. District Court for the Eastern District of California
  • U.S. District Court for the Northern District of California
  • U.S. District Court for the Southern District of California
  • U.S. District Court for the District of Colorado
  • U.S. Court of Appeals
  • U.S. Court of Appeals for the Ninth Circuit
  • U.S. Supreme Court

Who We Are

9720 Wilshire Blvd PH
Beverly Hills, CA, 90212-2018
t +1 310.777.3750
f +1 310.388.5917
Two Embarcadero Center, Suite 1900
San Francisco, CA, 94111
t +1 415.576.0200

Larry W. McFarland

Experience Highlights

M2 Software Inc. v. M2 Comm LLC et al.
Represented a Christian music company against a separate trademark infringement claim brought by M2 Software. We worked with survey experts to more
Adobe Systems Inc. v. Fritsch
Worked with the Business Software Alliance on an investigation of online dealers in counterfeit software, including auction site dealers. We obtained more
Youngblood Timepieces Inc. v. Fossil Inc., et al.
Represented Fossil Inc. and Macy's Merchandising Group, Inc. against allegations that the plaintiff owned trademark rights in its founder’s more
Time Warner Entertainment Company L.P., et al. v. KJ, et al.
The Santee Alley district in Los Angeles and the Canal Street district in New York were notorious centers for the retail sale of counterfeit more